What’s Inside SET
Ingredients You Can Trust. Results You Can See.
At HairPlay, we believe what goes into your hair matters just as much as what comes out of it. Every ingredient in SET was chosen with purpose — for performance, safety, and the health of your hair long-term.
Panthenol (Vitamin B5)
The star of the SET formula. Panthenol is a provitamin that penetrates deep into the hair shaft, binding moisture at the cortex level. The result: hair that’s stronger, softer, and more resilient — with a natural shine that doesn’t look artificial. It also soothes the scalp and reduces breakage over time.
No Drying Alcohols
Many styling products rely on harsh alcohols to create hold or speed up drying. SET doesn’t. Our alcohol-free formula means your hair retains its natural moisture balance, stays soft to the touch, and won’t suffer the long-term damage that comes from repeated alcohol exposure.
Curl-Friendly Ingredients
Every component of SET is selected to work harmoniously with curly, frizzy, and kinky hair textures. No sulfates, no harsh strippers — just clean, effective ingredients that enhance your natural pattern.
What You Won’t Find in SET
- No drying alcohols
- No sulfates
- No heavy waxes or silicones that build up over time
- No artificial stiffeners
Our Commitment
Fritz Clay spent years in the salon chair watching clients react to products — the good and the bad. That experience shaped every formulation decision behind SET. We don’t add ingredients for the sake of a label. Every element earns its place.
Clean. Intentional. Professional.
