What is SET

SET: Redefine Your Hair Routine with One Product

Child-Friendly
Extensions & Natural Hair
Defrizz & Moisturize
Invisible Wear
Healthy Shine

SET: Redefine Your Hair Routine with One Product

Experience the transformative power of SET. Whether you're working with extensions, managing children's hair, or seeking to tame frizz and enhance natural curls, SET delivers exceptional results. It offers weightless detangling, thermal protection for smooth blowouts, and a natural finish without feeling heavy. Ideal for all hair types, SET is your go-to for stunning, manageable hair that looks and feels effortlessly chic.

Empowering Confidence Through Haircare

From his early days in foster care to becoming a world-renowned stylist, Fritz Clay-owner of Hair Play Salon and creator of 'SET'-has dedicated over 35 years to perfecting the art of curly and multi-textured hair. Fritz's journey fuels his passion for giving back to the foster care community. He believes that "hair is such an essential part of a person's confidence, pride, and self-love," and is committed to helping others shine through their unique beauty.

Your Risk-Free Choice for Beautiful Hair

Expedited Shipping

Enjoy expedited shipping on your first order, making it even easier to give our products a try.

30-Day Hair Brilliance Guarantee

Get gorgeous hair or your money back with our 30-Day Guarantee.

Clinically Proven Results

Trust our products with proven results for healthier, more beautiful hair.